This page will guide you through how to setup an online zero waste / plastic free shop and also give tips on setting up a physical brick and mortar Zero Waste shop too.
Before we start, I would like to encourage you to take a deeper look at the questions below. If it is 100% yes to these questions without any hesitation, then please read on.
Questions to ask yourself
Starting and running a business properly requires 60-100 hours a week. This type of workload will last couple of years or so. Do you have that time? Are you willing to put in the work?
Starting a business requires reinvesting all the money you make. Could you go on without a proper salary for 2 years or more?
If the answer for those questions is HECK YEEE! Then let’s proceed.
WAIT! My mistake. Before proceeding you should know what you are doing and if anyone is even interested in what you are doing. One of the best ways to test out an idea is to go to a trade show and get a stall. Such as a Vegan market, Zero Waste show or somewhere a concentration of people who like your items will attend, to explore and potentially get something for themselves. Stalls usually cost less than £50 and this is the cheapest way to test out your idea. We started by getting a bunch of bamboo toothbrushes, putting it in our suitcase and catching the bus to the Kingston Yoga & Vegan Festival.
Second thing I would recommend is to watch this video as it really does put in words it takes to start a business. It is important to do something different in the industry. Otherwise, your product or service have to far exceed the current available options massively.
Thirdly, it is very important thing to think about margins. Does your idea allow for large enough margins to keep your venture going. Would there ever be surplus created? Does your idea include reselling Zero Waste items / food or will you be making your own? Could you wholesale your product? or would there only be enough margins to sell directly to customers? It is essential to figure out how much money gets “eaten” away by different things such as cost of making, shipping etc. So you can better decide how to make the item, delivery it and get a happy customer whilst keeping yourself happy too. Let me give you an example; retail shops usually buy an item for £1 and they sell it for £2. However, you need to put the floor space the item is taking and the opportunity cost of having that item on the shelf. So after paying rent, delivery and VAT. You will be left with less than £1 to keep /reinvest. You can check out this spreadsheet which will help you calculate your margins.
First, we will look at making an Online Plastic-free / Zero Waste website.
Setting up the website
Do you need to know any coding languages to setup an online web-store like Zero Waste Club? Absolutely Not!
We use Squarespace. We found them to have the most reasonable plans with the simplest platform to use. If you are starting out, we would recommend the “Online Store - Basic Plan”. We are not sponsored by Squarespace. But they have a 10% discount code if you search for it on the inter-webs. The code is GIMME10 which you can find here. If you are a student, they will even give you 50% off your first year! If you have any questions about setting up etc, you can find all the answers by Googling your question followed by the word “Squarespace”. Or you can check out Squarespace help place.
So after you have your website up and running, we would recommend to connect payment methods Stripe and Paypal. Which is really easy to do on the Squarespace platform.
Suppliers and contacts to make an online plastic-free food business
Infinity foods, Essential Trading, Super Nutrients, Suma wholefoods, Naturally Good Foods provide many food items in bulk paper packaging at wholesale prices. If you get it in flexible plastic packaging you can use TerraCycle Zero Waste boxes or Gomi to get it recycled. You can also buy reusable Zero Waste products wholesale from us.
After getting the food, you can pack it in biodegradable, recyclable and compostable packaging called Earth Pouch from Sirane. You can give them a custom design or just get plain packaging then stick over a biodegradable label. You can even print your own black & white labels using a heat printer such as a Dymo printer that doesn’t use any ink.
Packing the food
You may want to pack the food at home or in your warehouse. Make sure it is in line with the food hygiene and allergy guidelines. You can also outsource it through pre-packers such as Imperial Food and Packing.
Shipping your goods
Next is the logistics, the shipping your goods.
Things you will need to do Zero Waste shipping:
Recycled boxes. You can reuse old boxes or find plenty recycled kraft paper boxes online.
Plastic-free eco paper tape (water activated)
Green Jiffy Bags for small items
For non-recyclable office waste, you can use a TerraCycle Zero Waste box to recycle them effectively.
The cheapest and the easiest way to ship items under 2kg is through Royal Mail. So simply make a personal account on Royal Mail online, print the labels and ship them out. For shipping over 2kg parcels, would recommend Parcel2Go. Or as you scale up, would recommend to get a DPD business deal where they come and pick up from you. When it gets to a point you have a lot of orders every week and do not want to ship it yourself. I would recommend to move to Third Party Logistics company that will store and ship things out for you.
Getting your message out there
Do things that add value to the brand rather than posting pictures of turtles
Best way to boost social following is to collaborate and create content for accounts with similar values with larger followings.
Have a good product(s) and it will speak for itself
If you are looking to be stocked in shops, email them and give them free samples to trial in their store.
You can always market through Pinterest, Instagram, Google Ads and Facebook ads too. Make sure that your ads are trackable. So you can see if the ad is generating revenue and if the return is good enough to keep it going.
Hotjar - free service that generates heat maps and recordings of how your visitors interact with your website. Really really powerful way of getting insight into what to keep, change and remove from the website.
Setting up a physical Zero Waste shop
Setting up a physical shop is much harder to do with all the extra overheads. But looks like people really do love physical Zero Waste shops and it is better for the environment too. We do not have a physical shop, so I would highly recommend to read this PDF from Earth Food Love, a very successful Zero Waste shop in Totnes. All credit to Earth Food Love. Please do read the PDF as it goes in-depth of many things.
Below is some info from the PDF and our findings from other physical Zero Waste shops.
Location and footfall is everything for a physical shop - choose wisely
Budget in everything! From rent to stationary
Marketing! Use online and in-person marketing. Build hype even before the shop opens. Get people to sign up to your newsletter, Facebook, Instagram etc
Take card and contactless payments. Best rates currently is with Square for revenues below £50,000 per year. Would recommend Worldpay for larger revenues as their % fee is far less but there is a higher fixed cost.
Manage well! Always order goods well in-advance before going out of stock.
If you are looking for a workshop or consultation, you can check out Unpackaged
If you wish, please do share useful links and knowledge in the comments below as the planet and humanity needs all the help it can get towards rapidly transitioning to sustainable, mindful consumption and production.
I would highly recommend to interact with other shop owners and possibly even volunteer to gain that essential knowledge and then move forward to setting up a physical store. As the risk is much higher for starting a brick and mortar shop. So you better be prepared.
Thank you for using reading this guide and hopefully it was useful to you. If you have any questions, please comment below.
If you are interested in buying wholesale from us. You can click on the button below.Buy Wholesale from us
Co-founder of Zero Waste Club really wants to accelerate the transition to sustainable mindful consumption and production of goods. So likes to spread the good vibes whenever he has the time.